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McDonald’s hears the voice of job applicants

A fast-food giant is using voice assistant technology in an unprecedented way.

McDonald’s Corp. is rolling out “McDonald’s Apply Thru,” the world’s first voice-initiated job application process, as part of the recently launched Made at McDonald’s global hiring campaign. The new process works with devices enabled with Amazon Alexa or Google Assistant voice assistant technology.

Prospective employees can start the job application process by saying “Alexa, help me get a job at McDonald’s,” using the Alexa McDonald’s Apply Thru skill. Applicants can also can also use any device with the Google Assistant built-in by saying, “Ok Google, talk to McDonald’s Apply Thru.” As the Apply Thru is further developed for the Google Assistant, the Action will be activated by saying, “Ok Google, help me get a job at McDonald’s.”

After opening McDonald’s Apply Thru, users answer a few basic questions ranging from their name, job area of interest and location. Potential applicants will receive a short text message shortly thereafter with a link to continue their application process.

“We must continue to innovate and think of creative, and in this case, groundbreaking ways to meet potential job seekers on devices they are already using, like Alexa,” said McDonald’s executive VP & chief people officer David Fairhurst. “Alexa has many of the qualities we look for on our teams — friendly, responsive and fun. I am looking forward to having our application process simplified with Alexa.”

McDonald’s voice-activated job application process is available on Alexa and Google Assistant devices in the U.S., Australia, Canada, France, Germany, Ireland, Italy, Spain, and the U.K., and is expected to roll out to other countries in the coming months.

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