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Esprit integrates digital shopping and marketing

A global fashion brand is managing its e-commerce and marketing on a single artificial intelligence (AI)-based platform.

As a result, Esprit hopes to transform shopping journeys and deliver connected, intelligent and personalized shopping experiences. The Hong Kong- and Germany-based company, which sells branded apparel, footwear and accessories in its own and third-party stores and online across 32 countries, is deploying Salesforce Commerce Cloud, Marketing Cloud, and Einstein AI analytics solution. 

Esprit seeks to create AI-based e-commerce and marketing features that seamlessly connect across digital channels including mobile, social, and web. These will include predictive product recommendations and individually tailored offers for consumers. In addition, retailers will receive analytical support for larger, more complex purchases, such as ordering merchandise to stock multiple stores for an entire season or shipping for multiple delivery dates and locations.

“Today, digital generates more than 27 percent of our revenue and our partnership with Salesforce will allow us to grow this important channel with new customer experiences,” said Leif Erichson, chief digital & operations officer at Esprit. “Salesforce’s market-leading technology and approach of focusing on the customer fits our strategy perfectly, and will better position Esprit to meet the needs of our customers in the digital era.”

Esprit has partnered with Salesforce Success Cloud advisory services to aid digital strategy and implementation.

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