Rue21 makes it personal with online shopping

0 Comments

Rue21

The fast-fashion retailer wants to deliver a unique online shopping experience for each customer.

To that end, Rue21 is deploying GroupBy’s user experience platform, including modules for search, navigation, recommendations, and personalization for e-commerce. The retailer aims to drive an enhanced, personalized online product discovery experience.
 
“It is our constant effort to provide our customers with a remarkable experience both online and in-store,” says Robert Brous, VP of e-commerce & digital, Rue21. “Our partnership with GroupBy takes us further in this direction and we are excited to provide a seamless buying experience through increased product relevance, personalization, and product recommendations. We expect that GroupBy can help us deliver a higher converting customer experience.”

Headquartered in Warrendale, Penn., Rue21 operates 695 stores in 45 states.




Source link

We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.

X