First Look: Nordstrom debuts latest store design, new services


Nordstrom has unveiled the first of two East Coast store openings planned for this fall.

The department store retailer opened a three-level, 140,000-sq.-ft. store at the SoNo Collection in Norwalk, Conn. It features the company’s latest store design, a service-driven beauty and wellness experience and a new, dedicated service concept. (Nordstrom’s first store in Connecticut opened in 1997, at Westfarms Mall in Farmington.)  

The design includes lighter fixtures, more windows and natural light that helps to connect the shopping experience to the outside world. The goal was to create spaces where customers want to spend their leisure time, to encourage a sense of discovery for new brands or styles they haven’t tried before, according to Nordstrom.

The new beauty concept, called Nordstrom Beauty Haven, highlights wellness, haircare and beauty brands and offers an array of services to pamper customers from head-to-toe – whether they have 30-minutes or three hours. Services include: 

•    Anastasia Beverly Hills Brow Suite: A boutique brow experience with experts trained to reshape and sculpt using the famous Anastasia method;

•    Base Coat Nail Salon: Featuring manicures and pedicures using plant-based and mostly chemical-free products; and 

•    Light Salon: This light bar service brings convenient and effective five to sixty-minute treatments to customers using the latest LED technology. The facial bar offers various treatments ranging from spot treatments to peels.

Nordstrom at SoNo also features the debut of a new dedicated service concept: Express Services. Customers can pick-up (and try on) online orders in the 2,700-sq.-ft. department, which also allows for express returns and access to in-store alterations and tailoring services all in one place. Additional services include curbside pickup, complimentary personal styling, bra and prosthesis fitters. 

Women’s apparel features fashion in a variety of price points including of-the-moment brands like rag & bone, Veronica Beard, FRAME, and Saloni; designer brands including Missoni, Carolina Herrera and Oscar de la Renta; and exclusive and limited distribution brands like Madewell, Topshop and more than 35 Nordstrom Made labels. In shoes, customers can find everything from Nike to Doc Martens to Christian Louboutin, including several Nordstrom Exclusive styles from Valentino, Prada, Golden Goose and Givenchy. The store also has four specialty handbag boutiques including Chloe, Longchamp, Givenchy and Mansur Gavriel.

The opening of the new store in Connecticut comes weeks before Nordstrom will unveil its first-ever flagship in New York City, opening Oct. 24. 

Nordstrom operates 381 stores in 40 states, including 116 full-line stores in the United States, Canada, and Puerto Rico; 249 Nordstrom Rack stores; three Jeffrey boutiques; two clearance stores; six Trunk Club clubhouses; and five Nordstrom Local locations.

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