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Macy’s ‘reimagines’ men’s department in Herald Square store

Macy’s is featuring curated assortments and new brands for men at its New York flagship.

Macy’s is unveiling a major renovation to its main floor men’s destination of its 34th Street flagship in New York’s Herald Square. The reimagined store layout features new products and brands, as well as a curated space highlighting trends called “The Park.”

The 14,500-sq.-ft. main floor space features new brands Scotch & Soda, Coach men’s apparel, and a premium denim zone with J Brand, 7 For All Mankind, Fidelity, and Naked & Famous Denim, as well as a revolving assortment of new brands including Desigual, Avirex, Paisley & Gray, INC Onyx, Goorin Bros., Brooklyn Brigade, and more, displayed in The Park.

The Park is a 4,500-sq.-ft. hub within the redesigned men’s department that features on-trend, cutting edge men’s fashion and completely refreshes every eight to 12 weeks. The Park provides apparel, accessories, shoes, and more.

“This reimagination sets the bar with our men’s customer,” said Mark Stocker, general business manager of men’s and kids. “We’re transforming his shopping experience, and I’m excited to see the concept rolling out to the remaining flagships with great fashion expressed in every Macy’s.”

“Macy’s curated assortment inspires our customer to express himself through fashion, while showing him how to effortlessly wear head-to-toe looks,” said Durand Guion, VP of Macy’s fashion office. “We know that he loves to shop according to his style, is drawn to elevated fashion and continues to trust us to offer everything he needs, including the best brands and must-have items to update his wardrobe.”

The largest retail brand of Macy’s, Inc., Macy’s runs approximately 640 stores in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as e-commerce site 

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