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Diesel launches new D4D concept in Carnaby Street


Carnaby Street is the first Diesel Store to showcase of the new D4D concept. The store boasts a  bright clean and flexible interior which can be adjusted to accommodate changing promotions.  New digital elements within the store help to enhance the brand message, while the importance of a seamless omnichannel experience is recognised. Outside you will find a personalised facade created by local street artists.

Check out the images below:


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