Harrods to open stand-alone beauty stores
Launching in Spring 2020, H beauty will house the best in beauty from around the globe. Edited by the Harrods Beauty Buying team and led by Annalise Fard, Director of Beauty, the 23,000sq ft store will open at intu Lakeside, Essex, closely followed by a second location in Milton Keynes. H beauty will house the most innovative premium and luxury beauty brands – from Chanel, Dior and Huda Beauty to brands completely new to Harrods, as well as services such as blow-dries and facials. Customers will also be able to enjoy drinks and light refreshments at the H beauty coffee-to-cocktail bar.
Through the launch of H beauty, Harrods aims to disrupt the current UK beauty retail landscape by bringing its unrivalled beauty authority to a wider audience across the UK. H beauty will combine Harrods famous experiential beauty retail environment with a diverse portfolio of premium and luxury brands, to bring something entirely new to the UK’s beauty retail industry. Annalise Fard, Director of Beauty, says: “From the rise of K-Beauty and J-Beauty to personalisation, the ability to express our individuality through beauty today is extraordinary. We are entering an era of true self-expression, empowerment and celebration of identity, and I can’t wait for H beauty to be a destination for beauty lovers to play, explore and try.”
Fard continues: “Nobody is doing or investing more to showcase to customers what is possible in the world of 21st-century beauty than Harrods. With the opening of our new state-of-the-art beauty retail space in Knightsbridge in June 2019 and the 9,000sq ft skincare emporium in October 2019, we are on a mission to show the world the art of what is truly possible in the world of beauty today. H beauty is an opportunity to bring our mission to more beauty lovers across the UK. This investment demonstrates our belief in the strength of our beauty authority and the opportunities within the beauty industry here in the UK, and represents a major extension to our current beauty business.”