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Amazon, BookMyShow ink 5 year deal, Retail News, ET Retail

Amazon has partnered with online ticket booking platform BookMyShow to help its customers buy movie tickets from within its own app, boosting the US-based e-commerce firm’s effort to become a one-stop shop for all online consumer transactions in India.

The deal, a five-year exclusive commercial partnership, is similar to the one Amazon had struck with travel booking platform Cleartrip in May this year. Like flight bookings, buying movie tickets will appear as a separate option on Amazon Pay inside the e-commerce app. “This partnership increases the acceptance of Amazon Pay and adds a new dimension to how people see the instrument, its utility and usefulness,” said Mahendra Nerurkar, Director, Amazon Pay. “Amazon Pay is also available as a payment instrument on BookMyShow or Cleartrip, so we leave it up to the customer where they want to pay.”

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