How Flipkart wants to turn non-smart TVs into smart TVs, Retail News, ET Retail


How Flipkart wants to turn non-smart TVs into smart TVs E-commerce marketplace Flipkart has launched a streaming stickMarQ TurboStream’ under its private brand ‘MarQ by Flipkart’. The company claims that the device would enable consumers to convert non-smart TVs into smart TVs. It comes equipped with the latest Android 9.0 OS and is available on Flipkart at a starting price of Rs 3,499.

Flipkart says that the ‘MarQ TurboStream’ is designed specifically for value shoppers who are looking to buy more affordable non-smart TVs and turn them into smart TVs. The device comes with full HD resolution of 1920 x 1080 pixels at 60 frames per second, 1 GB DDR3 RAM, 8GB ROM and streaming support for 2.4 GHz and 5 GHz Wi-Fi. It features Dolby Digital Audio and a voice-controlled remote with Google Assistant.

The company claims that the MarQ TurboStream leverages the power of the latest Android 9.0 and offers several advantages to consumers. With built-in Chromecast, it allows users to cast their mobile phone screens onto the TV and supports all apps available on the Google Play Store.

Users can access over 10,000 apps with Android TV Play Store and control their entertainment with just their voice, powered by Google Assistant. The company also claims that consumers would be able to enjoy fast streaming with Dual Band Wi-Fi.

Adarsh Menon, Senior Vice President – Private Brands, Electronics and Furniture, Flipkart, said, “Flipkart’s Private Brands strategy has always focused on helping our consumers realise their aspirations, without having to compromise on design or their budget. Appetite for streaming devices and smart TVs has been growing in India, particularly outside the top metros. The MarQ TurboStream is designed for these customers, to help them turn their regular TVs into smart TVs. With the Android operating system being so popular in the country, the user interface of our streaming device will be familiar and will help customers adapt to the new technology quickly. Through this latest offering, we are once again bringing to the Indian market a product of unmatched quality, crafted to meet the needs of our consumers.”

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