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Rendering of the Universal Hip Hop Museum
This Christmas, hip hop is coming back to the place where it all began.
Starting Dec. 6, the Bronx Terminal Market, a 17-acre property with almost one million sq. ft. of retail space, will host an immersive AR exhibition for the new Universal Hip Hop Museum, which is slated to open its doors in 2023 at Bronx Point – a mixed-use waterfront development in South Bronx.
Karen Auster, founder of Auster Agency, who leads programming at Bronx Terminal Market, fostered the idea and brokered the relationship.
The 2,350-sq.-ft. exhibition will include a timeline of hip hop history; murals depicting the roots of the genre and classic artists; a replica of an NYC subway train; a giant Aerosol spray paint canister installation; a virtual DJ stand for visitors to test their musical skills and more.
“We are excited to offer space that will bring the Universal Hip Hop Museum to the Bronx years earlier than expected,” says Avi Kollenscher, senior VP of Related Companies, owner of Bronx Terminal Market. “Their mission to celebrate and preserve the local and global history and future of Hip Hop music not only honors The Bronx and its role in the history of music but it helps to further establish the area as a thriving community.”
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