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A new London pub is opening its doors this month, but rather than draw in the crowds with just craft ale, live gigs and a fine selection of peanuts, the aim is to get men ‘down the pub’ to have an open debate about the issues modern men face today.

The concept was borne out of research by Jacamo that confirmed men are most likely to meet their friends down at the pub (58%), however a quarter of men don’t feel comfortable talking to anybody at all about their feelings.

The online menswear retailer will open its first ever pub, the Jacamo Arm-in-Arms, to the public on 27th November 2019, launching with a series of discussions about the 2020 man will take place over a pint and some pub grub.

With all these feelings bottled up, the pub will create a safe space for guys to meet up and engage in conversation about what it means to be a man today.

Men can visit the Jacamo Arm-in-Arms throughout the day where they’ll be able to grab a drink on the house, listen to live music, get a free trim from the resident barber and speak to a celebrity stylist for some Autumn/Winter style and fit advice.

They’ll also get the chance to meet several special guests such as Freddie Flintoff who will be swinging by to show his support for the event.

To attend the free panel led discussions tickets can be found via eventbrite.

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