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Sandqvist unveils Parisian space – Retail Focus

Scandinavian design is making its mark on Parisian streets as Swedish bag brand Sandqvist opens its first flagship store in Paris. The move follows the successes of their store openings in Stockholm, Berlin and London and this new addition is an exciting next step for the brand who are best known for their Scandinavian minimalist design and focus on sustainability.

“Our first step when it comes to design is to always explore the root of sustainable possibilities. It’s at the heart of all we do and is the compass we follow when it comes to our products, our processes and ultimately the design of our stores. We want the look of our stores to feel natural, organic and non-invasive – and this will carry through to our new Paris location. We want to add value to the natural look and feel of the area while using our sustainable core to create a truly unique experience.” – Brand Director Sebastian Westin about the new flagship store.

Choosing the fashion district of Marais as its new location, opposite Isabel Marant, the space has been transformed into an enchanting symbol of Swedish craftmanship through an exciting partnership with world-renowned architecture firm Wingårdhs. The key elements of simplicity, clean lines and intelligent function, blended with sustainable materials follow the natural aesthetic at the heart of the brand.

“This collaboration with Sandqvist makes me extra happy, not only because it is a Swedish quality brand on the rise, but also and most importantly because they share our vision of long-lasting, sustainable design made in way that is fair both to the planet and its inhabitants.” – Gert wingårdh, Founder and CEO Wingårhs.


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