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Amazon is making shopping easier for Android users, here’s how, Retail News, ET Retail


Amazon is making shopping easier for Android users, here’s how E-commerce giant Amazon has introduced a new feature called Amazon Assistant to its Shopping app that will help online shoppers compare different deals on a particular product.

According to a report by XDA Developers, the Amazon Assistant — that is also available in the form of a standalone Android app, and as a browser extension for desktop — will tell you the price of a product on Amazon if you’re looking for that on other e-commerce websites.

The Amazon Assistant is available in 10 regions for now including India, US, Canada, Mexico, France, Germany, Italy, UK, Spain, Japan.

Apart from price comparisons, the Amazon Assistant will provide users real-time updates for their orders. It notifies them when their orders ship and deliver. Further, it will also notify them about Amazon deals every day and tell them when a particular deal goes live.

As per a report by Android Police, the Amazon Shopping app received an accessibility service sometime in the past several weeks. To turn on the feature in the main Amazon Shopping app, you will have to go to app’s Settings and tapping Amazon Assistant.

Earlier this month, Amazon rolled out ‘Project Zero’ in India that will provide brands with additional tools to identify and remove counterfeits from its platform. The initiative was launched earlier this year in the US, Europe (UK, France, Italy, Spain, and Germany) and Japan.

“Project Zero builds on our long-standing work and investments to ensure that customers always receive authentic goods when shopping on Amazon. We take feedback seriously and through Project Zero, we are introducing additional proactive mechanisms and powerful tools to identify, block and remove counterfeits,” Amazon Customer Trust and Partner Support Vice President Dharmesh Mehta said .Globally, over 7,000 brands have already enrolled in Project Zero across the US, Europe and Japan, he added.

In India, about 10-11 brands had participated in a pilot to help the company test the solutions that combine Amazon’s technology with the knowledge that brands have their own intellectual property.

These include brands like Hindustan Unilever, Webby, Skudgear and House of Quirk.

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