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Lululemon taps Nike veteran for new leadership role


Lululemon athletica inc.’s first-ever chief brand officer brings a strong background in athletics to her new role.  

The retailer has appointed Nikki Neuburger as its first-ever chief brand officer, effective January 20. She will be responsible for elevating the Lululemon brand and leading the marketing, creative, communications and sustainability functions to drive the company’s global brand and storytelling initiatives. 

Neuburger joins lululemon from Uber, where she served as global head of Marketing for Uber Eats for the past two years. Previously, she spent 14 years at Nike, most recently as the company’s global VP of Nike Running. In this role, she led teams around the world and reset the brand position to focus on product innovation, digital services, and community building. She also oversaw the direction of the Nike Membership division.

“Nikki is an innovative marketing leader with a proven track record of building and scaling global brands, making her the ideal person to become lululemon’s first chief brand officer,” said Calvin McDonald, CEO, Lululemon. “Her years of experience in the athletic industry, paired with her deep expertise in digital marketing, consumer insights and brand creative, will be instrumental as we build upon our momentum and deliver on our Power of Three growth strategy.”

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