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New arena boosts F&B results at Hull’s Princes Quay


Since opening in August 2018, Hull’s Bonus Arena has drawn a wider audience to the city, with local retailers and F&B operators directly benefitting.

Strategically located in the heart of Hull city centre, with a pedestrian link to the c.500,000 sq ft Princes Quay Shopping Centre, the arena has helped give trade a boost with evening footfall increasing by up to 27%.

The centre, which comprises 80 units over 4 levels, has galvanised the opportunity presented by the new venue by teaming up to offer tickets, prizes and special offers at its own leisure and restaurant destinations. 16 competitions have run across social media, reaching over 102,000 people and attracting 2650 entries.

Nando’s and Pizza Express have reported significant rises in trade on performance evenings, with sales boosted by up to 40%. The centre’s car park has also received a lift, with hundreds of additional visitors.

John Magee, Princes Quay Centre Manager, said:
“The Bonus Arena has welcomed a wide range of visitors since opening its doors and we’ve been working with the venue to capitalise on the additional footfall to the city. Our retailers and restauranteurs have seen a positive impact on their trade and we’re looking forward to welcoming new operators to the centre.

“The venue, alongside our 10-screen Vue cinema, bowling and Laser Quest has given the evening economy a boost and we’re always looking for ways to diversify our offer and make Princes Quay a destination for both shopping and leisure.”

Bonus Arena General Manager Dan Harris said:
“It has been a hugely exciting and successful first year – from that wonderful opening night with Van Morrison to packed-out performances by Noel Gallagher’s High Flying Birds, George Ezra, Madness and Stereophonics to name just four. 

“We’ve been delighted with the welcome and enthusiasm from the residents of Hull who have been hugely supportive since day one. But we’re also very pleased to see so many people coming to Hull from outside the region – and from much further afield – which is boosting the local economy in so many different ways.”

200,000 people have either bought tickets for or visited the £36m Bonus Arena in its first year, which has hosted almost 100 events and performances. Visitors from all over the world have visited the 3,500 capacity multi-purpose arena, with 78 per cent of ticket sales going to people in Hull and the East Riding. Visitors from further afield have also come from Belgium, Netherlands, Spain, the US and Canada.

Princes Quay, located in the heart of the UK City of Culture 2017, welcomes over 5.4 million shoppers per year, with footfall growth consistently ahead of regional and national averages and six new permanent signings in 2019, including toy retailer Toytown, and leisure operator, Enigma Escape Rooms.

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