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Love’s Travel Stops starts speeding up checkout experience


Love’s Travel Stops & Country Stores wants customers back on the road as quickly as possible.

The travel stop retailer is deploying Ingenico Lane/8000 smart checkout terminals at stores across the country. By combining the POS solution with its proprietary credit-processing software, Love’s expects to cut transaction time in half. Love’s estimates that customers will save 50,000 hours in 2020 with the new technology. 

Other features of the Ingenico terminals include an extra-large multimedia touchscreen for ease of customer interaction, increased security technology, and additional ways to pay including contactless and mobile wallet. All of Love’s 500-plus stores across 41 states are slated to have the new smart terminals installed by April.

“This enhanced customer experience is part of our commitment to provide the cleanest, fastest and friendliest service on the highway,” said Ginny Webb, Love’s CIO and VP of technology. “Time is money for professional drivers, so the quicker we can get them back on the road, the better off they’ll be.”

Love’s is upgrading its checkout experience in the midst of aggressive growth in store count, technology offerings, and product assortment. The retailer plans to open up to 40 stores and add about 3,000 parking spots in 2020, and opened its 500th store in 2019. In addition, during the coming year Love’s plans to enhance its mobile app, introduce a new financial services app, and continue to expand fresh food offerings and private-label items.

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