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Benjamin Moore brings color to life with AR


Benjamin Moore & Co. enables customers to see how paint looks before they touch a brush.

The paint manufacturer and retailer is launching a new proprietary color portfolio app that is integrated with a branded ColorReader device from color management solutions provider DataColor. The tools are designed to simplify and enhance the color selection process by providing augmented reality (AR)-based virtual fan decks, photo and video visualizers, and renderings that virtually apply Benjamin Moore color to surfaces in real time.

As a result, users can “try on” colors, save selections, and share images instantly. When the ColorReader is connected to the color portfolio app, users can immediately match interior and exterior flat surfaces and materials to more than 3,500 Benjamin Moore colors. Customers place the ColorReader device on the desired flat surface to take a color measurement, and the app displays the three closest paint color matches.

The color portfolio app is available to download free on Apple and Android mobile devices. The Benjamin Moore ColorReader device is available in two models – a standard and a more expensive pro edition – for purchase at select Benjamin Moore retailers and online at the company’s e-commerce site.

“As a leading color authority, Benjamin Moore is committed to providing its customers with innovative tools and resources like the color portfolio app and ColorReader device that enable them to work more efficiently,” said Andrea Magno, Benjamin Moore director of color marketing and development. “From providing professional users with immediate visuals for clients to helping homeowners feel confident in their color choices, this innovative technology provides instant results and removes some of the guesswork from the color selection process.”

Benjamin Moore paints are available exclusively from its more than 5,000 locally-owned and operated retail outlets.

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