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Valentine’s Day festivities ‘pop up’ at American Dream

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East Rutherford, N.J.’s new mega mall is spreading some love this month. 

American Dream has released a schedule of events celebrating Valentine’s Day. Themed photobooths and an Instagram-worthy L-O-V-E installation will be available for visitors. 

Sephora, which is opening soon, will be on-site for complimentary mini-makeover services. Also, Lovepop, a laser-cut pop-up card retailer opening soon at American Dream, will help visitors find the perfect Valentine. 

There will be floral arrangements from local florist, Unique Flowers, and hand-painted, artisanal chocolates from Chocolate Studio for sale.

Ulta will be at The Rink with exclusive Valentine’s Day product giveaways. 

On Feb. 8, the Underdog Initiative in partnership with Animal Lighthouse Rescue will be at the mall with dogs and puppies available for adoption. 

On Feb. 14, sweethearts can attend a Valentine’s Day ice-skating evening at The Rink. Skate rentals will be free, while DJ Prince Hakim spins sweet tunes. 

Click here for event dates and times.





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