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West Coast lifestyle brand Tilly’s has assumed the lease of a shuttered Payless Shoe Source at the Butler North section of the 267-acre mega-center operated by Butler Enterprises in Gainesville, Fla.
Tilly’s is a leading specialty retailer of casual apparel, footwear and accessories for young men, young women, boys, and girls. Headquartered in Irvine, Calif., the chain operates 229 total stores across 33 states. Brands found at its stores include Volcom, Vans, Adidas, Champion, LRG, Hurley, FOX, DC, and Infamous.
Tilly’s will occupy the 6,000-sq.-ft. space neighbored by Total Wine, Marshall’s and newly relocated David’s Bridal.
“We feel the youth and college-age market will greatly benefit from the brands and store experience Tilly’s will bring,” said Deborah Butler, president of Butler Enterprises.
Butler operations is projecting a summer 2020 opening for the store.
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