Tailored Brands names chief marketer
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The parent company of Men’s Wearhouse has tapped a consultant as its chief marketing officer and she is already making changes.
Tailored Brands named Carolyn Pollock as chief marketing officer, overseeing marketing for all of the company’s retail brands, including Men’s Wearhouse, Jos. A. Bank, Moores Clothing for Men and K&G. She will report to chief customer officer Carrie Ask.
Pollock joined Tailored Brands in a consulting role in mid-2018, initially defining the brand strategies for The Men’s Wearhouse and Jos. A. Bank and then overseeing marketing for Jos. A. Bank. She has more than ten years of experience in consulting and interim marketing leadership roles at companies such as eBay, Dolby, and Facebook, as well as leading startups like Thumbtack, Dashlane, and One Kings Lane.
“She has been instrumental in shaping Jos. A. Bank’s marketing strategy from both a creative and channel perspective,” said Ask. “Under Carolyn’s leadership, the brand has seen growth in new customer acquisition, including the important younger generations, and significant increases in e-commerce and store traffic. We are thrilled to have Carolyn drive the marketing strategy across all of our retail brands.”
In a statement, Pollock announced that Tailored Brands has signed Starcom as its new media agency as part of the retailer’s effort to modernize and improve the efficiency and effectiveness of its marketing efforts.
“Starcom is one of the leading media agencies in the country and brings a data-driven approach that will evolve our media mix, which is critical as we look to reach a younger and increasingly digital-first customer,” she said.