Flipkart ramps up furniture portfolio, Retail News, ET Retail

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Flipkart ramps up furniture portfolio New Delhi: Walmart-owned e-commerce company Flipkart has expanded its furniture portfolio with the launch of ‘Perfect Home Studio,’ with the aim to tap young population-based in metros and tier I cities, the company said in a statement.

According to Flipkart, the collection brings a range of multi-utility designs in wardrobes, tables, cabinets, drawers, shelves, shoe racks, stools, and other small furniture, keeping in mind the space limitations most urban households face.

“Customer centricity is the ethos on which our private brands portfolio is built. With this entirely new range, Perfect Homes is targeting a new segment of consumers who aspire to own the latest decor and aesthetics but may have budgetary concerns. This range will allow them to feel a sense of ownership over the furniture, which many young Indians living in metros today may not otherwise experience. Living alone, with friends or with their spouses, consumers always want to build the home of their dreams, and Perfect Homes Studio allows them to do just that,” said Adarsh Menon, senior vice president, Private Brands, Electronics and Furniture at Flipkart.

The company had launched Perfect Homes in 2017 and most of the products it offers are made in India, the company said.




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