Welcome to Top Store

Best Products at Best Prices

0$0.00

No products in the cart.

Retail CMOs Must Create Value To Spark Joy In Customers


To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the customer predictions for the year, I spoke with Anjali Lai, a Forrester expert on CMO-targeted consumer behavior and decision-making research.



Source link