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Flipkart enters into a partnership with Spencer’s Retail to expand essentials business, Retail News, ET Retail


Flipkart enters into a partnership with Spencer's Retail to expand essentials businessWalmart-owned Flipkart and Spencer’s Retail is entering into a partnership whereby the Kolkata-based food and grocery retail chain will become a seller in the marketplace for fast moving consumer goods and essentials, a senior industry executive said.

This is probably one of the rare business partnerships between an e-commerce firm and a brick-and-mortar retailer who otherwise competes against each other, he said. The person said the deal is likely to be signed today and will be announced in next few hours.

Flipkart’s food and grocery play has been the weakest point since it has been focussing more on smartphones, electronics, apparels and home products. But with the Covid-19 lockdown and consumers preferring to buy groceries and everyday essentials online led to this deal.

For Spencer’s Retail, which now also owns the premium Nature’s Basket chain, this partnership will help to expand its presence in online sales and become a true omni-channel retailer. The RP-SG Group owned retail chain has been off-late on a partnership spree to ensure home delivery of groceries and essentials having tied up with Uber, Rapido and other mobility fleets.

Emails sent to Flipkart and Spencer’s Retail remained unanswered till filing of this story.

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