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Flipkart, Tata Consumer Products partners to supply essential products, Retail News, ET Retail

Flipkart, Tata Consumer Products partners to supply essential productsNew Delhi: E-commerce major Flipkart and consumer products company Tata Consumer Products have partnered to ensure an uninterrupted supply of essential products to their customers amid the nation-wide lockdown imposed to curb the spread of the novel coronavirus, the companies said in a joint statement.

“The synergies and capabilities of both Tata Consumer and Flipkart are complementary and we are proud to enable an alternate business channel built on our marketplace model to deliver great value to consumers in these times of crisis,” said Kalyan Krishnamurthy, CEO of Flipkart Group.

Flipkart and Tata Consumer Products claim to have launched a distribution solution, under which the latter’s distributors are listed as marketplace sellers on the former’s e-commerce platform. Consumers can order different combos of Tata food and beverage items such as tea, coffee, spices, pulses, and nutri mixes from Flipkart’s shopping website.

“Tata Consumer Products is committed to ensuring the availability of our beverage and food brands to consumers across India, during this difficult time. This partnership with Flipkart provides an innovative way to set up a strong alternate distribution channel through our wide network. We are glad to be able to leverage each other’s strengths in order to make sure essential products reach the consumers who need them, ” said Sunil D’Souza, MD & CEO, Tata Consumer Products.

Tata Consumer distributors listed on Flipkart’s platform as sellers have been trained as per the standard operating procedures of Flipkart for packaging and fulfillment of orders. While Tata Consumer Company will ensure the availability of stock, Flipkart will act as a delivery partner. Flipkart executives will pick up the orders from the distributors and deliver them to customers, the companies said.

With lockdown imposed, there have been constant disruptions in the supply of essential items and daily staples across the country. With this partnership, the two companies aim to cater to the needs of Indian consumers for essential food supplies and help maintain social distancing by combining their strengths, the companies said.

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