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Amar Nagaram, CEO, Myntra, Retail News, ET Retail

Safety of the entire supply chain top priority: Amar Nagaram, CEO, MyntraNew Delhi: The biggest priority for us right now is the safety of the entire supply chain as we gear up for a ‘back to business’, from the 20th of April, 2020, said Amar Nagaram, CEO of Myntra. From April 20, e-commerce firms such as Amazon, Flipkart, Snapdeal and PayTM Mall can look towards normalcy in their operations as the government has allowed them to provide essential and non essential services from next week.

Myntra will be launching itself on day one with 5 lakh styles, as it goes live in states that have opened doors for operations.

“We strongly appreciate the measures undertaken by the government to both contain the spread of COVID-19 as well as allowing organizations such as ourselves, the opportunity to serve our customers during these trying times. We are leaving no stone unturned in our quest to confirm to the highest standards of safety in the interest of the wellbeing of our employees and customers as we begin operations. Myntra will strictly adhere to the safety guidelines issued by the government in the recent notification,” the chief executive said.

From the customer safety point of view, the company said, it is undertaking contactless delivery and pick-up and has discontinued customer signature capture. There will be no ringing of doorbells and packets will be placed at a handover point the customer is comfortable with, the company said. Myntra said it is also encouraging UPI payments for contactless cash-on-delivery transactions.

The company claims it supported Myntra Extended Network for Service Augmentation (MENSA) delivery partners, who are largely kirana store owners with advance pay outs despite having no operations and have also provided them with medical insurance for COVID-19.

At least four state governments including Maharashtra, Rajasthan, Tamil Nadu and Odisha issued notifications which will allow e-commerce sales of all goods, including the non-essential categories, from April 20 in the second phase of lockdown. According to ET report, few other states like Karnataka, Telangana and Haryana too are evaluating it due to pent up demand for products used to aid work and education from home, two senior industry executives said who are in touch with these governments.

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