Now, non-hyperlocal delivery firms help ease supply woes, Retail News, ET Retail


Now, non-hyperlocal delivery firms help ease supply woesChennai: It takes upto 5 days to get a slot for grocery delivery from online grocery platforms such as BigBasket or Grofers.

Following food delivery firms which recently began delivering grocery, clutch of companies which are not traditionally operating in the hyperlocal delivery space are now selling essentials online and promising delivery within 24 or 48 hours.

Retail-tech company Perpule which offers self-checkout and express payment services has now launched that promises delivery in 24 hours.

The company partners with Ola and Uber cab drivers to deliver the essentials, charging customers Rs 75 per order. “These proceeds go to the drivers and we have grocery coming in from the neighbourhood stores and big retailers. The company currently has over 900 apartments ordering on their app within a week of launch and claim to offer a 90% fulfilment rate.

Community management startups such as NoBroker and MyGate have also begun taking orders for grocery. Partnering with brands and the B2B wings of grocery e-tailers like BigBasket or Grofers, these companies ensure a certain amount of stock for its users as the orders are placed in bulk. “We saw 200 orders on day 1 and upto 2,000 societies are ordering on our app,” said Amit Kumar Agarwal, co-founder and CEO,

MyGate in partnership with Grofers has a page dedicated for its users. While the stocks are displayed on the app, the delivery still happens through the third party (i.e. the grocery e-tailer).

“It takes the load away from the delivery agents since it happens in bulk at the same time. Out of stock and late delivery is mitigated since fewer delivery personnel would be needed for a large number of orders,” said Abhishek Kumar, COO, MyGate.

Also joining the bandwagon are e-commerce enablers such as Shiprocket, Meesho and fitness companies such as

Shiprocket promises same day and next day deliveries. “E-commerce sellers tend to lose out on customers when order deliveries are delayed due to the unavailability of delivery agents. We have partnered with logistics providers such as Shadowfax to ease the burden on them. Shops within an 8 km radius are tapped for their stocks. Also, in the current scenario, customers prefer not to wait for more than a day after placing their order, especially for essential items,” Saahil Goel, CEO and co-founder of Shiprocket.

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