The new feature will help small businesses to make a foray into e-commerce. Instagram said that “Whether you are a candle business making a foray into e-commerce, a musician selling merch or a food blogger expanding into your own cookware line, any eligible business or creator account with at least one eligible product can use shopping tags to drive people to their website to make a purchase.”
For now, US businesses that are part of checkout beta on Instagram can drive people to purchase directly in-app.
Countries where Instagram Shopping is supported will get the feature starting July 9. In India, Instagram Shopping is supported through “Managed Clients” option. Instagram said that the feature is aimed at providing “greater transparency for people and businesses, and a more trusted shopping experience.”
The company explained that when businesses sign up for Instagram Shopping, they will be notified as soon as they are approved and ready to start tagging products. “If a business is not approved, we offer a clear reason so they can take the necessary action or appeal,” said Instagram in the blog post.