U.S. Polo Assn. Upgrades Product Discovery Engine


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U.S. Polo Assn.,
the official brand of the United States Polo Association (USPA), has partnered
with Adeptmind to improve its product
discovery capabilities. The tools will help shoppers browsing the brand’s web site
find the products they are searching for more quickly and with greater
accuracy.

“We knew we needed a sophisticated and innovative AI
solution to address our site search needs, and help our shoppers find the most
relevant products in the fastest way possible, but one that didn’t jeopardize
our conversion rate and average order value,” said Jose Nino, VP of Global
Digital Strategy for USPA Global Licensing, the company that manages the global
distribution of the U.S. Polo Assn. brand in a statement.

Additionally, Daniel Hoffstein, VP of e-Commerce for JRA
Corporation, U.S. Polo Assn.’s licensing partner in the U.S. and Canada, will
join Adeptmind’s customer advisory board. There, he will provide in-depth
market intelligence and validation of product roadmaps, including new
innovations.



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