“From the current position that we have, the debate around country of origin is quite beneficial for us, as we are focusing on exports from India,” he said. “We are doing extremely well in Australia, the US, Germany and the UK. Demand is very high. We have the opportunity to tap into this demand.”
The pandemic has not dented global demand for made-in-India goods, Naini said. “Sellers who have been able to ship out have witnessed strong traction for both Covid-related products and ‘non-Covid’ goods.” Logistics, however, remains a challenge for most exporters. “Getting goods out of India is big challenge as sellers don’t have access to foreign couriers due to lack of flights,” he said.