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Starbucks links with Impossible to sell plant-based breakfast sandwich


Starbucks Impossible sausage breakfast sandwich.

Source: Starbucks

Starbucks said Tuesday it will begin selling a plant-based breakfast sandwich made with Impossible sausage as part of its summer menu.

The sandwich will also contain a cage-free fried egg and aged cheddar cheese and will be served on ciabatta bread. It will be available in most U.S. locations, the company said.

Also on the summer menu are two cold-brew coffee-based beverages with almond milk foam flavored with either cinnamon or dark cocoa. In California and the Midwest, Starbucks will also sell Cold Brew with Cinnamon Oatmilk foam, expanding the availability of oat milk to new markets. 

The new cold brew beverages will cost between $4.45 and $4.75, while the Impossible Breakfast Sandwich will be priced between $4.95 and $5.25.

The new sandwich joins other menu options Starbucks has released in recent years as more consumers seek to reduce their meat consumption. It helps move Starbucks another step closer to meeting sustainability goals it announced in January.

“Over the years, in response to customer interest, we have added plant-based milk alternatives such as soy, coconut, almond, and oat milk. We are thrilled to expand our plant-based menu into food with this new breakfast sandwich,” Michael Kobori, chief sustainability officer at Starbucks, said in announcing the sandwich.

Previously, Starbucks partnered with Beyond Meat, a competitor of Impossible, to offer similar plant-based sandwiches in Canada and China.

Starbucks has said it wants to create a more sustainable menu, as it looks to cut carbon emissions, conserve water and reduce waste.

Note: Pat Brown, CEO of Impossible Foods, on the 2020 CNBC Disruptor list, appears on Tuesday night’s “Mad Money,” which airs at 6 p.m. ET.



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