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AEO Revamps Tiered Loyalty Program To Build Engagement

AEO is rolling out a redesigned All Real Rewards customer loyalty program for both the American Eagle and Aerie brands. The retailer seeks to simultaneously simplify and personalize the experience of the points-based program by offering three levels of membership that earn points faster than before.

Shoppers receive a varying number of points for every dollar
spent, based on their membership level. All tiers receive: a minimum $5 reward
for every 1,250 points earned, Aerie Days member bonus offers and access to
members-only sales and events. Qualification details and supplemental rewards for
each level include:

  • Level 1: Baseline members earn 10 points
    for every $1 spent, with additional rewards including free shipping over $50 and
    a 15% off birthday coupon;
  • Level 2: Members who spend $150 or more
    per year earn 15 points for every $1 spent and have their birthday coupon
    upgraded to 20% off; and
  • Level 3: Members who spend $350 or more
    per year earn 20 points for every $1 spent, gain access to free shipping and
    returns on any purchase and receive a 25% off birthday coupon.

AEO shoppers also can sign up for a Real Rewards credit
card, which offers perks such as automatically starting with Level 2 benefits;
a 20% discount off the cardholder’s first purchase and an extra 10% off every
day; free shipping and returns on all purchases; and a Pick Your Own Sale Day,
plus additional exclusive sales.

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