Pranav Bhasin, Head – MSME Empowerment & Seller Experience, Amazon India, told ET Digital, “There are multiple things that have impacted all businesses. For example, during covid time frame, suppliers started asking for money upfront and therefore merchant capital became more critical in just running the business. The logistics of doing business offline got completely impacted. For Karigars and weavers, a lot of the business we used to do was dependent on the offline haats and since those haats were not organised and prepared for the supply chain disruption, there was no way for them to bring products to customers.”
The Stand for Handmade storefront is dedicated to help generate customer demand for the locally crafted, handmade products from Karigar and Saheli sellers. Customers can discover and purchase products from artisans and women entrepreneurs from different parts of the country by visiting specific pages created for selection from North, South, East, West and Central India. The store also showcases traditional handicrafts & handlooms along with highlighting stories of craftsmen and their works.
Amazon.in has also partnered with 22 Government Emporiums and five Government bodies to increase market connectivity. Today, Karigar showcases over 60,000 products, including 270+ unique arts and crafts from over 20 states.
The firm has on-boarded Himadri Emporium (Uttarakhand Handloom & Handicraft Development Council) and Shabari Chhattisgarh State Emporium with the aim to help over 10,000 artisans and weavers associated with them.
Gopal Pillai, Vice President, Seller Services at Amazon India said in a statement, “The artisan & weaver community and women entrepreneurs have been amongst the most impacted by COVID-19. The initiative will help generate demand for their products online while helping them with working capital needs as they look to rebound from the economic disruption caused by this unprecedented pandemic.”