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Louis Vuitton takes Chinese e-tailer to HC over ‘fakes’, Retail News, ET Retail


Louis Vuitton takes Chinese e-tailer to HC over 'fakes'NEW DELHI: Days after India banned 59 Chinese apps, Club Factory received another blow – this time from the world’s largest luxury company. Louis Vuitton has filed a case against Club Factory in the Delhi High Court alleging that the Chinese e-commerce company sold fake Louis Vuitton luxury products on its platform including counterfeit face masks bearing its trademarks.

The French luxury brand asked the court for an ad interim injunction restraining Club Factory and its agents from importing, distributing and selling products bearing the group’s trademarks including Louis Vuitton, the LV logo, Toile monogram pattern, Damier pattern and flower pattern, according to court documents.

“We have strict guidelines to ensure the quality of a product is not compromised. We work closely with the brands and use our data technology to identify possible counterfeits by leveraging graphic identification and AI techniques,” Club Factory said in an emailed response. “Once we find any suspicious product, our technical team checks the listed details manually… We are further strengthening it by having a dedicated team that will proactively check the seller’s brand license guidelines submitted to us.”

Louis Vuitton did not respond to emails seeking comment on the case.

The court, which heard the matter for the first time on Friday, did not grant Louis Vuitton the injunction and asked Club Factory to respond in 30 days, according to the order available on the court’s website.

Lawyers for Club Factory argued that it is an ecommerce marketplace and not a seller – it only allows other vendors to list their products on its platform, according to a person familiar with the case.

The lawyers said Club Factory removes fake and counterfeit goods when companies inform it that such items are sold on the platform, the person said. The court set August 13 for the next hearing.

India banned 59 Chinese apps on June 29 including TikTok, Shein, CamScanner, WeChat and UC Browser after growing tension along the border in Ladakh. Club Factory’s e-commerce website and its mobile app are currently unavailable in India.





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