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Myntra partners with watchmaker Movado Group, Retail News, ET Retail

Myntra partners with watchmaker Movado GroupNew Delhi: Flipkart owned Myntra has partnered with watchmaker Movado Group International for the launch of MVMT watches on its platform, the e-tailer said in a statement.

“MVMT is known for its trendy designs, durable and affordable watches. They have a huge following on social media and are a favourite amongst youngsters. Watches are a fast-growing category for us and we are excited to launch MVMT on our platform today. Myntra’s popularity, reach and trust, makes it an ideal platform for watch lovers to buy authentic products from their favourite brands on our platform, ” said Ayyappan Rajagopal, head of business, Myntra.

Los Angeles headquartered MVMT was founded in the year 2013 and deals in premium and trendy watches, sunglasses, and accessories. MVMT’s portfolio includes watches for both men and women under the age group of 18-35. For men, the collection launched at Myntra starts at the range of Rs 7800 while for women it starts at Rs 7990, the company said.

“We are so excited to announce our new partnership with Myntra that will allow us to expand our MVMT e-commerce experience to the Indian market. We feel Myntra is a perfect match for us, as we’re both passionate about making fashion more widely accessible through cutting-edge technology and innovative customer experiences. We look forward to deepening our relationship with our MVMT community in India!” said Allison Duda, Director of retail & wholesale, MVMT.

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