Apps got a huge boost from lockdown, changing how retailers need to think
It comes as no surprise that consumers are leaning on mobile now more than ever during this difficult time – but just how mobile have people been during the global pandemic?
Mobile data company App Annie has taken a look at the number for Q2 2020 and found that, in April 2020 there was a monthly all-time high of more than 200 billion hours spent in mobile apps worldwide. With the average user spending 4 hours and 20 minutes per day on smartphones, it’s more important than ever for brands to have a strategy in place to help them win on mobile.
So, what has it found?