Armani & Yoox Net-a-Porter unveil new partnership


>

Armani & Yoox Net-a-Porter unveil new partnership
// Armani & YNAP announce deal to better integrate ecommerce site and physical stores
// The Next Era deal builds on the relationship the two have had over the past 20 years
// YNAP’s third-party unit has been the long-time operator and manager of Armani’s online store

Armani Group and Yoox Net-a-Porter Group (YNAP) have unveiled a new partnership that will integrate the former’s digital channels and physical stores as part of the latter’s Next Era initiative.

The agreement, in place until 2025, is a business model that will redesign and develop a digital and integrated shopping experience for customers.

It will integrate Armani’s digital stores with their physical boutiques and leverage YNAP’s global logistics network to create more flexibility and a more seamless connection between Armani’s customers and products, both online and offline.


READ MORE: 


Orders can also processed using the YNAP distribution networks, and Armani boutiques and distribution centres.

Customers will begin to enjoy the new features of the Next Era model on Armani’s website from next year, with full integration expected from 2022.

“In the past few months, I have been redesigning the Armani Group’s business model based on a concept that is very dear to me: do less, but better,” Armani  Group chief executive Giorgio Armani said.

“Mine is an invitation to consume more responsibly, focusing on authenticity and change. In Yoox Net-a-Porter I’ve found a partner that allows me to transform this principle in a new multi-channel shopping project where the relationship with the customer is increasingly personal and direct, while ecommerce and boutiques are integrated in a dynamic balance, which will have a positive effect, also on the environment.”

YNAP chief executive Federico Marchetti said: “Armani has always been at the forefront of the world of fashion and luxury and one of the first to have adopted ecommerce with us.

“After a partnership that has lasted for two decades, we are still both driven by the desire to revolutionize the world of fashion with continuous innovations, as we have done since the first day we started working together.”

Click here to sign up to Retail Gazette‘s free daily email newsletter



Source link

Retail News Subscribe – One mail per day with summary

Enter your email address:

Delivered by FeedBurner

SUBSCRIBE

Enter your email address:

Delivered by FeedBurner

Safe content check

Affiliate Declaration

www.askwebman.com (askwebman.com) is a participant in the Amazon Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.in.

In addition to askwebman’s participation in Amazon’s program, askwebman.com also participates in a number of other affiliate programs. That means when someone clicks on an affiliate link and purchases a product,askwebman.com receives a small commission.

This commission does not cost you anything, nor does it affect our judgement when it comes to selecting which products we showcase in our content.

 

Product categories

New Products update – One mail per day

Enter your email address:

Delivered by FeedBurner

Retail News update – One mail per day

Enter your email address:

Delivered by FeedBurner