Container Store thinks Next Generation


>

The Container Store has unveiled a reimagined flagship store in Dallas focused on its Next Generation concept of personalized customer service. Complete with a different architectural design and digital resources, the retailer used consumer research to create a space that balances digital innovation and experience.

Research was conducted by architectural firm FRCH Design Worldwide and digital agency MJD, along with The Container Store. The team will continue to test and learn from this new store in order to roll out new concepts to existing locations.

“The new technology tools and intuitive product displays in the store allow more customer-facing time for the store team members. We want to help our customers accomplish their organization projects and having more personalized interactions allows us to serve them better,” Val Richardson, vice president of real estate at The Container Store, told FierceRetail.

According to collected consumer data, the hardest part of starting a project was feeling overwhelmed. So in response, the Dallas store features 18 digital screens that offer inspiration and tips, as well as a design tool called The Organization Studio.

RELATED: Container Store sets succession plan

The Organization Studio allows users to upload a photo or video of their organizational challenge and set up an in-store appointment to meet with an Organization Expert. The Expert will then present users with personalized solutions, free of charge.

Richardson says that The Organization Studio is the perfect combination of an online experience with in-store personalized engagement.

The Custom Closets section of the store creates a place with customers can visualize possibilities at different price points. It now includes a comfortable seating area with books to gather ideas for design spaces and interactive screens with more examples of real closet spaces for guests to look over.

RELATED: The Container Store redefines loyalty

Plus, the new format of the store breaks the store into manageable areas, making it easier to navigate. Ceilings are lower for an intimate feel, and enhanced lighting and flooring create a more comfortable environment.

“The Next Gen Store creates a ‘test-and-learn’ environment for us to best understand which of the new elements resonate with our existing customers and attract new customers. We will evaluate how the different elements perform and determine how we incorporate the features into our new and existing stores,” Richardson added.



Source link

Retail News Subscribe – One mail per day with summary

Enter your email address:

Delivered by FeedBurner

SUBSCRIBE

Enter your email address:

Delivered by FeedBurner

Safe content check

Affiliate Declaration

www.askwebman.com (askwebman.com) is a participant in the Amazon Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.in.

In addition to askwebman’s participation in Amazon’s program, askwebman.com also participates in a number of other affiliate programs. That means when someone clicks on an affiliate link and purchases a product,askwebman.com receives a small commission.

This commission does not cost you anything, nor does it affect our judgement when it comes to selecting which products we showcase in our content.

 

Product categories

New Products update – One mail per day

Enter your email address:

Delivered by FeedBurner

Retail News update – One mail per day

Enter your email address:

Delivered by FeedBurner