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The new initiative means customers’ donations of pre-loved clothes from any brand will be reused, recycled or repurposed. No donated items will go to landfill.
Collection boxes will be available in Primark’s 190 stores across the UK. The retailer has partnered with sustainable solutions consultancy Yellow Octopus to launch the scheme.
Yellow Octopus will pay market value to Primark for any donations. Any profits from the scheme will go to Primark’s global charity partner Unicef, to support its education programmes for vulnerable children.
Katharine Stewart, ethical trade and environmental sustainability director at Primark, said: “We know people don’t always find it easy to recycle their clothes, textiles and shoes. And we know people have had big clearouts during lockdown. Now is the perfect time to be launching our in-store recycling programme, making it convenient for customers to give a second life to items from their wardrobe that they no longer need. This will reduce waste going to landfill and help our customers to help the environment. With the profits going to Unicef’s important childhood education programmes, we are also supporting our global charity partner in their work.”
It is the latest step in the retailer’s commitment to sustainability, called Primark Cares. The programme includes the expansion of the retailer’s Sustainable Cotton Programme with a commitment to train 160,000 cotton farmers in India, Pakistan and China in more sustainable farming methods by 2022.
Primark said that it continues to invest in the use of sustainable fibres across all product ranges.