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Now, Flipkart signs MoU with Assam government to promote local art, craft and handlooms, Retail News, ET Retail


GUWAHATI: Assam’s Industries and Commerce Department and Flipkart have signed a Memorandum of Understanding (MoU) to promote the state’s local arts, crafts and handloom sectors by bringing them into the e-commerce fold

According to the state government, the partnership with the Industries and Commerce Department under the ‘Flipkart Samarth’ programme will enable national market access for Assam’s artisans, weavers, and craftsmen, allowing them to showcase their hallmark products on Flipkart’s marketplace.

Both the parties will focus on creating avenues to increase business and trade opportunities for these under-served segments of the society.

The MoU was signed in the presence of Chandra Mohan Patowary, Minister of Industries and Commerce.

‘Assam is known for its rich, diverse and traditional heritage and is a strong example of how local culture can be preserved while keeping the development of the state as a priority. We are happy that the partnership with Flipkart will enable our local artisans and weavers to showcase their products to a wider audience,” Patowary said.

Rajneesh Kumar, Flipkart Group Chief Corporate Affairs Officer, said: ‘Through this partnership, local artisans, weavers and handicraft makers will enjoy dedicated benefits under the Flipkart Samarth programme that will further boost their growth and aspirations.”





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