Retail, as we all know, is enduring the most challenging time in our living memories. Whilst ecommerce is propping up retailers, it is not a long- term sustainable solution. Physical retail is still the best way for brands and customers to connect, especially in fashion and apparel. Pop-ups – a temporary store – might just be the solution…
Let’s transform your ‘white box’ together. Your brand is personal to you, and we get that. At Northbanks we start by getting to know your brand and followers, we then personalise the environment through furniture, lighting, props, signage, visual merchandising, graphics, flowers, music and more- elements that usually, but shouldn’t be forgotten! Northbanks is a full-service retail design agency with over 25 years of experience working with brands such as Ralph Lauren, Converse, Vivienne Westwood, Lego, Alfred Dunhill and Skinnydip, so we know how to create pop-ups that maximise buying opportunities!
We have designed a range of modular retail furniture that provides you with all the fixtures you need to merchandise and sell. Our range is designed to maximise merchandise capacity and comes in a selection of finishes. Customisation or bespoke fixtures and displays are also available. All rentable, which solves the problem of what to do with the fixtures after the event.
Phygital is not a made-up word. Phygital is the concept of bridging the gap between online and IRL- and that’s exactly what a pop-up can do – especially a Northbanks one! The purpose of a pop-up is more than just a facility to sell merchandise, it’s a chance for retailers to build brand awareness, gain positive PR and create buzz. Pop-ups create physical spaces that deliver a cohesive brand message that tie into wider marketing campaigns and create meaningful content for social channels. The pop-up becomes the brand hub, with opportunities for launch parties, special events and virtual shopping experiences – all leading to deeper customer engagement on and offline.
Did you know that most temporary pop-up spaces do not come ready to go, with most environments need painting, additional lighting and sometime even flooring etc? Northbanks can make your pop-up even easier to set up by also providing project managers, event planners and retail staff. And when the pop-up is over, we take it down and away!
Let us help you find the right solution for your retail needs, whether you are a landlord, shop owner or brand wanting to immerse customers in your brand. Get in touch!
Give us a call on…. (we’re really nice!)
Or email [email protected] if you’re feeling shy!
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