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Amazon turns to combination of Alexa, its app and a futuristic shopping cart as it opens its first Fresh Store


Amazon Fresh Store puts Alexa and the app centre stage (Image: Amazon)

Amazon Fresh Store puts Alexa and the app centre stage (Image: Amazon)

Amazon has given its first glimpse of its new US Fresh store, which will feature a range of omni-channel and mobile options for shoppers, including pre-ordering, click and collect and free delivery.

 

The retailer is also introducing a new kind of shopping cart – the Amazon Dash Cart – which enables customers to skip the checkout line, and new Alexa features to help customers manage their shopping lists and better navigate our aisles.

 

The Amazon Fresh store is located in the heart of the Woodland Hills community in LA and offers same-day delivery and pickup direct from the store, with customers picking up their orders by visiting the service counter or by pulling up to a dedicated pick-up parking spot.

 

Shoppers can also order fresh foods such as pizza and deli items to be made to order while they do the rest of their shopping, all from the Amazon Fresh app. Amazon Fresh also offers Amazon.com package pick-up and free package-less product returns.



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