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Bollywood Actor Kiara Advani is Myntra’s new brand ambassador, Retail News, ET Retail

Bollywood Actor Kiara Advani is Myntra’s new brand ambassadorBengaluru: Flipkart-owned fashion marketplace Myntra has appointed Bollywood actor Kiara Advani as its brand ambassador to increase its young customer base across tiers.

According to Myntra, non-metros and smaller cities are fast emerging as key markets for online fashion commerce and Advani’s projects on OTT platforms and social media presence will benefit the marketplace by strengthening its position as a fashion platform in the ecosystem.

Amar Nagaram, CEO of Myntra, said, “Kiara’s association will be pivotal in helping us foster our relationship with existing customers while expanding our footprint into unexplored regions in India.”

With this partnership, Advani who has acted in several Bollywood films and web series, will feature in the company’s new brand campaign.

“Myntra has changed the overall dynamics of online shopping. It’s been one of the most liked platforms amongst the youth,” said Kiara Advani in a press statement.

Myntra sells fashion and apparel brands on its platform. The etailer has strategic partnerships with international brands such as H&M, Under Armour, Dorothy Perkins and Spanish high-fashion brand Desigual.

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