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Flipkart Wholesale launches digital platform for retailers, kiranas, Retail News, ET Retail

Flipkart Wholesale launches digital platform for retailers, kiranasNew Delhi: Flipkart Wholesale, the digital B2B marketplace of Flipkart Group, has commenced its operations with an aim to connect local manufacturers with retailers and bring the entire wholesale marketplace at their fingertips using technology, the company said in a statement.

The platform is currently available for fashion retailers, especially footwear and apparel, in Gurugram, Delhi and Bengaluru, with plans to expand to Mumbai as well.

By this year end, Flipkart Wholesale plans to reach to 20 more cities and expand its categories such as home & kitchen and grocery. The platform aims to rope in over 300 strategic partners and have over 2 lakh listings in 2 months, the company said. According to Flipkart, the platform will enable the onboarding of 50 brands and over 250 local manufacturers in the coming days.

“Flipkart Wholesale is built on the core value proposition of bringing prosperity to Indian Kiranas and MSMEs by making their business easier using technology. With the strong capability within the group in B2B, we will focus on meeting the needs of kiranas and MSMEs by providing these small businesses a wide selection at significant value, powered by technology to make their lives easier,” said Adarsh Menon, senior vice president and head of Flipkart Wholesale

“Whether in grocery, general merchandise or fashion, these businesses will have one-stop access to an extensive selection of products with attractive schemes and incentives, supplemented with data-driven recommendations for stock selection, delivered through a fast and reliable network to drive greater efficiencies,” Menon further said.

In the statement, the company said, India is a growing market and the launch of Flipkart Wholesale is a step towards making business easier for kiranas and MSMEs which are integral to India’s retail ecosystem by leveraging Flipkart’s strong homegrown technology capabilities, extensive leadership in the consumer e-commerce segment, and a unique understanding of the industry in India.

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