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Ben Sherman to launch gastropubs and barbershops


From autumn 2021, Ben Sherman will venture into property, including gastropubs, furnished apartments, boutique hotel lounges, scooter cafes and student lounges, and also luggage and hotel goods.

Talbot Logan, senior vice-president of brand management at Ben Sherman, said: “Sustainability and responsibly sourced materials will play a pivotal role in project build and decor, as will the brand’s unmistakable signature DNA.

“The notion of turning traditional commercial enterprise on its head to create a broader sphere of environments for our audience feels like a natural progression. As a brand that has close ties with youth culture for decades, where they live, socialise, dine, watch a movie, or a live gig, it is equally as significant as where they choose to shop.

“Our vision is to translate the shared rite of passage into socially distanced eclectic spaces where our audience can feel at home in any city around the world as we come out of the pandemic, whether it be a Ben Sherman pub or barbershop lounge. They’ll enjoy an aesthetic and ambiance steeped in the brand’s heritage, with a modernised twist.”

 





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