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Nike Delivers First Maternity Sports Apparel Collection

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Nike will debut its first clothing line designed specifically for pregnant and postpartum mothers on Sept. 17 in North America, Europe and Africa. The four-piece Nike (M) collection includes the Nike (M) Pullover, the Nike (M) Swoosh Bra, the Nike (M) Tank and the Nike One (M) Tight.

The collection was created by analyzing pregnancy data findings from more than 150,000 comparison scans of non-pregnant women against those of pregnant women, according to a Nike blog post. Nike’s designers also gathered feedback on fit, feel and function from nearly 30 female athletes who were pregnant or postpartum.

“The more we listened to expecting mothers and postpartum
mothers, the more we learned, reworked and innovated through inclusive design,”
said Carmen Zolman, Nike Senior Design Director for Apparel Innovation in the
blog post. “It’s the project of a lifetime to work in lockstep with all kinds
of mothers to bring to live a capsule [collection] that truly supports women’s
relationship with sport during such a transformative time in their lives.”

Golfer Michelle Wie West, who gave birth to daughter Makenna
on June 19, 2020, believes the injuries she has sustained during her career
(including a surgically repaired right hand and neck, back, hip, knee and ankle
injuries) ultimately made her pregnancy pains and labor easier.

“I loved how soft the [Nike One (M)] tights were and the
fact that if you were a size medium before, you could be a size medium in the
Nike (M) line,” said Wie West in the blog. “It takes the guesswork out of
everything and it boosts your confidence. It’s like skin: it’ll just shrink
back. It grows with you. It decreases in size with you. I love that it’s part
of your journey.”

The Nike (M) collection was designed with sustainable
materials, with pieces ranging from approximately 78% to 88% recycled
polyester.



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