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Snapdeal launches festival themed e-stores, Retail News, ET Retail

Snapdeal launches festival themed e-storesNew Delhi : Expanding its Diwali offerings portfolio, online retailer Snapdeal has launched festive themed e-stores as a one-stop shop for its users for festival shopping, the company said in a statement. Built on past purchase patterns of the users, these e-stores are themed on four major festivals and named as karva-chauth, dhanteras, bhaiya dooj and lighting stores, it added.

“While opting to buy from the safety and comfort of their homes, users want the best online shopping experience for choice & value. By launching festive e-stores, we are making it even more easy for our users, especially those who are new to buying online, a simple and quicker way to discover and shop on Snapdeal,” said Snapdeal spokesperson.

Aimed at helping new users buy in a systematic manner, the e-stores offer shoppers a wide variety of products to choose from and discounts upto 80 percent, the e-tailer said. The karva-chauth e-store which is now live offers deals across categories such as, makeup and beauty, clothes and jewellery. In addition to popular categories, the e-stores also offer other festive products such as complete pooja thali sets, DIY mehandi designs and cones, pooja samagri, kalash, and vrat katha books, Snapdeal added.

Snapdeal has a majority of its festive season sale orders from non-metro cities and towns. The retailer claims that its value-priced merchandise has enabled e-commerce to grow beyond only branded products and urban consumers. Currently, Snapdeal has a seller base of more than 5 lakhs and claims to offer more than 220 million listings on its website.

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