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46% of shoppers will up online festive shopping in 2020, 44% of fashion sales will move from high street to online

Christmas is set to be very digital

Christmas is set to be very digital

Research looking at online shopping behaviour in the UK has found that 46% of those who bought online for Christmas 2019 plan to increase their online festive shopping this year. Women, those aged under 24 and those with children are driving this growth.

Other key trading dates in the next few weeks are also likely to see significant rises in online spend among those who shopped online for these events last year: 40% will spend more online for Black Friday; and 38% will spend more online for Cyber Monday.

The research from Whistl, a leading delivery management company in the UK, has found that traditional high street retailers for in clothes/ fashion, health and personal care, general gift buying and books will be most affected by the move from store to online in the Christmas shopping period.

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