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Festive Gifting: Bringing back the cheer dulled by the pandemic


Company & Brand Profile

Candor Foods Pvt Ltd was established in 2013. It is in
the business of processing and packaging dry fruits,
dates and nuts. It is a vibrant company that strives to
provide its customers with products of global standards.
It is strategically located in the heart of Mumbai’s MIDC,
Industrial Zone. It has direct import relations with partners
based out of Saudi Arabia, Iran, Afghanistan, UAE, USA
and Israel. A stellar cold storage and state-of-the-art
processing and packaging facility enables the brand to
leverage competency across quality, volume and price.
The facility which is spread over 34,000 sq. ft.., has been
BRC certifi ed for food processing and packaging.

Festive Season Gifting Range

The brand has a wide range of festive packaging this year.
It will consist of dry fruits, trail mixes, fl avoured makhanas,
mukhwas/ mouth fresheners, assorted stuffed dates,
roasted fl avoured peanuts, badam kesar pista mix and
much more. Keeping the pandemic in mind, the brand has
designed these to encompass health and happiness as
most people prioritize good health even higher now.
Why Candor Foods for Gifting

The food products are healthy, fun and suit any age from
children to elders.

What’s New

The brand has created interesting gift hampers with the awareness that this year, people will not be socializing much at Diwali parties or gatherings, but they will definitely want to send their loved ones specially curated gifts. These assorted hampers have a mix of dry fruits, nuts, trail mixes, mouth fresheners, date balls, dates, energy bars and so much more.

Value-Addition

Since the brand deals in healthy products like dates, dry fruits, nuts etc., they have curated product line to be indulgent yet healthy. Dates are very healthy, and they have created assorted dates stuffed with dry fruits and nuts and similarly created assorted date balls. The trail mixes and mouth fresheners with seeds, dates and dry fruits, energy bars and healthy snacking options are all created with the same goal in mind.

Categories on Offer

– Assorted nuts flavoured and roasted
– Assorted dates stuffed with nuts, chocolates
– Assorted date balls
– Assorted energy bars
– Assorted mukhwas
All products are handpicked and specially designed for
customers, families and friends.

Contribution To Overall Sales

Last year, festive season sales contributed 15 percent of the overall sales, however, this year the brand is expecting it to be around 4-5 percent.

Retail Reach of Gifting Range

The brand has already started working on it and will complete the range by end of September. The wide range will be available on online platforms and retail stores by mid-October.

Plans for Communicating Gifting Options to Consumer Base

Social media of the brand is strong, and it will also be available on Amazon.com

Expectations from Gifting Season 2020

The brand wants to offer people the opportunity to share love and appreciation for their loved ones in the midst of these trying times. Health is the most important thing and food can be a way of offering comfort and affection. It hopes its customers will find that sense of comfort and love in their gifting creations.





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