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Authors coming together to support local bookshops


Retail Gazette Loves: Authors coming together to support indie bookshops
#SignForOurBookshops aims to incentivise customers to buy from their local bookshop – rather than online – to help boost trade as they remain shut down because of the lockdown.

Some of modern literature’s best-known authors are banding together to back a campaign that aims to support local bookshops as England endures another lockdown.

Matt Haig, Malorie Blackman and Adam Kay are among hundreds of authors who have come together in a “thunderclap of support” by backing the backing #SignForOurBookshops.


READ MORE: Indie bookshops team up to take on Amazon


The campaign entails providing bookstores with signed, personalised bookplates designed by Chris Riddell to incentivise customers to buy from their local shop rather than online – especially Amazon – to help boost trade as they remain shut down because of the lockdown.

The idea was first flagged by novelist Holly Bourne, and now more than 300 other authors have signed up to #SignForOurBookshops initiative, including David Nicholls, Dolly Alderton, Jack Monroe, Holly Webb, Juno Dawson and Dorothy Koomson.


Some authors pledged to send personalised bookplates direct to customers, while others are offering to send signed bookplates to their local store.

Readers can follow the #SignForOurBookshops hashtag to find participating authors, and the scheme will run until December 2.


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