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Tag: activities

One third of e-commerce companies are opting out from peak season activities, new research shows – Retail Times

One third of e-commerce companies are choosing to opt-out of participating in peak season campaigns this year: an unprecedented rise from only 6% in 2019, according to research published by Yieldify. However, consumer demand is trending in the opposite direction, with 34% of shoppers planning to increase their peak season spending year-on-year. These combined insights indicate a …

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Understanding product correlation to facilitate in store targeting activities

Introduction Items within a store do not exist within a vacuum. There are correlations both subtle and overt between various products within a section but also between their placement, reach and visibility. Understanding these dynamics is essential for any section manager to make effective decisions.  But in order to capture both the subtle and overt …

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